Salesforce Marketing Cloud Consultant
Work Location : JaipurJob Type : Full TimeLegal Entity : Vconnex Pvt Ltd.Qualifications : Any Graduations (BCA, MCA, Btech)Experience Required : 3-7 years
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Role:
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Salesforce Marketing Cloud Consultant |
| Work Location: |
Jaipur / Bangalore (on-site) |
| Required Experience: |
Minimum 4 years of relevant experience.
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Role & Responsibilities:
- Identify and implement key use cases for Salesforce Marketing Cloud within our SaaS-based customer journey.
- Design, implement, and optimize marketing automation workflows using Journey Builder, Automation Studio, and Email Studio.
- Integrate Salesforce Marketing Cloud with our SaaS platform, CRM, and marketing infrastructure using APIs, data extensions, and webhooks.
- Leverage Salesforce Einstein AI features, including:
- Einstein Engagement Scoring – Predict customer engagement and optimize messaging strategies.
- Einstein Send Time Optimization (STO) – Automate the best time to send messages for maximum engagement.
- Einstein Content Selection – Personalize and optimize content dynamically for different customer segments.
- Einstein Copy Insights – Use AI-powered suggestions to improve email and message copy.
- Einstein Frequency Optimization – Prevent over-messaging and enhance engagement.
- Develop and implement personalized omnichannel customer engagement strategies through email, SMS, push notifications, and social media.
- Utilize AI-driven segmentation and predictive analytics to improve campaign performance.
- Work closely with the marketing, product, and development teams to ensure seamless data flow and automation.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and email marketing best practices.
- Analyze and optimize marketing performance metrics using AI-powered insights for better engagement and ROI.
Required Skills & Qualifications:
- 4+ years of experience working with Salesforce Marketing Cloud (SFMC).
- Strong expertise in Journey Builder, Automation Studio, Email Studio, and Mobile Studio.
- Hands-on experience with Einstein AI features for predictive analytics and automation.
- Experience with APIs, data extensions, and integrations between SFMC and external platforms.
- Proficiency in SQL, AMPscript, and SSJS (Server-Side JavaScript) for advanced customization.
- Familiarity with REST and SOAP APIs for SFMC integration.
- Experience with CRM integrations (Salesforce CRM, HubSpot, or other platforms).
- Strong analytical and problem-solving skills with a data-driven approach.
Nice to Have:
- Experience with Customer Data Platform (CDP) solutions.
- Knowledge of Google Analytics, Segment, or other marketing analytics tools.
- Understanding of event-driven marketing and real-time customer interactions.
- Salesforce Marketing Cloud certifications (e.g., SFMC Email Specialist, SFMC Consultant, or SFMC Developer).
