Sr. Manager - Performance Marketing

Company Name- CIMET 

CIMET - A Comparison Software Leader

Website- www.cimet.com.au

Product Link- https://www.econnex.com.au/

LinkedIn- https://www.linkedin.com/company/cimet/about

CIMET provides end-to-end comparison and signup of energy, telecommunication, credit cards and other products plans through its online solution in a B2B and B2C environment. It presently caters to more than 40+ Utilities and Financial Service providers and has over 200+ partners. The online comparison market is extremely crowded in Australia, with most comparators providing a light touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform. 

On 15 March 2022, CIMET partnered with iSelect who acquired a 49% stake in CIMET Holdings. 

Going forward, CIMET will use this investment from iSelect to expand into new products including Credit Cards, Home loans, Car loans, Personal loans, Life Insurance, Health Insurance, Pet Insurance among others. CIMET today has around 200+ team members, across Australia, India and Philippines and will double over the next 2 years.

Job Summary:

We are seeking a highly analytical and ROI-driven Senior Manager, Performance Media Specialist to lead the optimization, monitoring, and strategic refinement of our performance media campaigns. This role requires a strong focus on maximizing returns on ad spend (ROAS) through continuous improvements, data analysis, and AI-driven solutions. The ideal candidate will have 7-9 years of experience in performance marketing, preferably within the consumer technology industry (both B2C and B2B) and the Australian or global markets. This role is ideal for a strategic thinker who combines technical expertise with a deep understanding of the unique challenges in consumer tech.

Key Responsibilities:

1. Campaign Optimization & Continuous Improvement

• Continuously monitor and refine campaigns across search, social, programmatic, and other paid channels to improve ROI, focusing on performance metrics such as ROAS and CPA.
• Apply advanced optimization techniques, including dynamic bidding, audience segmentation, and A/B testing, to drive incremental improvements.
• Leverage AI-driven platforms to automate campaign adjustments, budget allocation, and targeting strategies in real-time.
• Identify performance gaps and design actionable strategies to improve underperforming campaigns, with a focus on consumer tech audiences in both B2B and B2C markets.

2. Strategic Planning & Execution

• Develop and execute a data-driven performance media strategy tailored to the consumer technology industry, targeting both B2C consumers and B2B decision-makers.
• Collaborate with the Head of Marketing to align performance media objectives with quarterly and annual business goals.
• Conduct market and competitor analysis to identify key opportunities and emerging trends in digital marketing specific to consumer technology.

3. Data Analysis, Reporting & KPIs

• Define and track performance KPIs, focusing on metrics such as ROAS, CPA, lead quality, and customer acquisition costs.
• Provide regular, actionable reports to the Head of Marketing and senior leadership, with insights and recommendations for campaign optimization.
• Utilize tools such as Google Analytics, Data Studio, and predictive modeling to understand and optimize customer behavior across B2C and B2B tech segments.
• Implement AI-powered analytics to predict performance trends, optimize targeting, and forecast budget needs.

4. AI and Technology Integration

• Integrate and manage AI-driven tools for automated targeting, dynamic creative optimization, and predictive analytics in performance media campaigns.
• Explore and adopt AI solutions that enhance ad placement, budget distribution, and overall media performance, creating efficiencies for both B2C and B2B campaigns.
• Stay informed on new technologies and AI tools in the consumer technology space to drive innovation and improved campaign outcomes.

5. Budget Management

• Effectively manage and optimize a performance media budget, focusing on ROI maximization across various consumer tech channels and audiences.
• Regularly evaluate budget allocation, reallocating funds to high-performing channels and adjusting for market trends and seasonal fluctuations.
• Conduct forecasting and budget pacing to ensure consistent growth within allocated resources, particularly for high-ROI opportunities in the tech space.

6. Third-Party Vendor and Partner Management

• Serve as the primary contact for media agencies, ad networks, and AI platform vendors, managing relationships, performance evaluations, and contract negotiations.
• Assess and onboard new third-party vendors or AI tools that align with campaign objectives and enhance performance outcomes.
• Work closely with external partners to drive alignment on optimization strategies and leverage AI insights for better campaign performance.

7. Team Leadership & Mentorship

• Lead and mentor a team of performance media specialists, fostering a culture of data-driven decision-making and ongoing learning.
• Provide training on campaign optimization, monitoring, and AI tool usage to support team development.
• Conduct weekly team meetings to review performance metrics, prioritize optimization tasks, and brainstorm innovative solutions.

Required Qualifications:

• Education: Bachelor’s degree in marketing, Business, Data Analytics, or a related field. Advanced degrees or certifications in Digital Marketing, AI, or Analytics are preferred.
• Experience: 7-9 years of performance media experience, with a strong focus on optimization, preferably in the consumer technology sector for both B2C and B2B markets.

Technical Skills:

• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic ad platforms.
• Advanced knowledge of Google Analytics, Google Tag Manager, Data Studio, and AI-driven optimization tools.
• Proficiency with A/B testing, bid management, and data visualization.
• Analytical Skills: Strong data analysis skills with the ability to interpret complex data sets, optimize performance, and generate actionable insights.
• AI Integration: Knowledge of AI tools and their applications in performance marketing, such as automated bidding, audience segmentation, and predictive analytics.
• Team Leadership: Experience managing and mentoring a performance media team, fostering growth, and building skills in optimization and AI.

Key Performance Indicators (KPIs):

1. Return on Ad Spend (ROAS): Meeting or exceeding targeted ROAS across channels.
2. Cost Per Acquisition (CPA): Reducing CPA while increasing conversion rates.
3. Lead Quality & Conversion Rates: Improving lead quality for B2B audiences and increasing conversion rates for B2C.
4. Optimization Efficiency: Achieving measurable performance improvements through campaign optimizations and AI integrations.
5. Team Development: Positive feedback from team members on leadership, guidance, and growth opportunities.

Preferred Attributes:

• Strategic Innovator: Forward-thinking, with a passion for testing emerging technologies and AI applications to stay at the forefront of performance marketing.
• Consumer Tech Savvy: Deep understanding of the consumer technology landscape, with the ability to target both end-users and B2B clients effectively.
• Data-Driven Leader: Strong communication skills with the ability to convey complex insights and strategies to senior leadership and team members.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work on high-impact, tech-driven campaigns with a focus on AI innovation and continuous optimization.
• Training and professional development resources to expand expertise in digital marketing and AI.