Who are we?
Whether you are a fintech, real-estate, rewards/loyalty platform or even an aggregator like us, we have you covered. Your customers are always going to be looking for the best deal. If they’re feeling the pinch with the rising cost of living, or they’re keen to save money while moving into a new home, we can help your brand stand out.
Our story
It all started in 2017 when the NSW government announced its crackdown on comparison websites. The government accused the services in question of being shady about commissions and referral fees offered to them by the companies they recommended. Our CEO and Founder, Ankit Jain, then spotted a gap in the market. It was clear consumers were crying out for a single comparison solution that could help them to find a cheaper deal better suited to their needs. So, he decided to create an online model that could be scaled across multiple sectors and integrated within existing businesses. And so CIMET was born! Since then, CIMET has expanded into several other product comparisons and built platforms for over 100 brands. The CIMET comparison platform is a unique solution that can helps brands increase their credibility and position themselves as a trustworthy source, by having their name attached to a knowledgeable software that meets their customers’ needs.
Why choose CIMET?
We ensure that your business doesn’t have to reinvent the wheel when it comes to improving customer engagement and can do so in a reliable and innovative way. Our comparison tool can be seamlessly integrated into your brand’s ecosystem and allows your customers to compare providers and sign up to new products without leaving your business’ website. All it takes is just a few clicks! Overall, our platform offers your business everything from customised UI, a concierge service, interactive CRM, to remarketing functionality using SMS and email, bill data extraction, simple comparison, online sign-up capability and full reporting capabilities.

Our Purpose, Vision & Values
Purpose
At CIMET, our purpose is to revolutionise the way people make informed decisions by providing a global comparison platform as a service (CAAS). We are committed to empowering customers with end-to-end comparison solutions that enable them to compare & switch seamlessly.
Vision
Our vision is to establish an unparalleled global comparison ecosystem, revolutionising the way businesses operate and empowering them to deliver exceptional comparison experiences to their customers. Through our cutting-edge technology & innovative products, we aim to provide businesses with the tools they need to thrive in a competitive market and surpass customer expectations.
Values
Customer First: We put our customer’s needs at the forefront of decisions.
Innovation: We embrace change through new technologies and systems.
Mindset of an Entrepreneur: Our people work with an owner’s mindset and entrepreneurship is at our core.
Our leadership team
These are some of the principles that we uphold as a firm. We, too, work by them. We're creating a platform and solutions that we believe in, understanding that there's real value in assisting people to simplify whatever they do and bring more of themselves to their job, no matter where they are. The leaders in our business uphold the values and beliefs of CIMET, holding true our ambition to help customers compare when, where and how they feel comfortable. Our leadership team is comprised of key stakeholders who bring a wealth of knowledge and business acumen to our everyday operations.

Ankit Jain
Founder & CEO

Kunwar Aditya Saxena
CFO

Tim Shepherd
CoFounder & CRO
Rubal Jain
CoFounder & Chief of Product

Raj Jain
CoFounder & Chief Operations Officer
Our board members
Achievements and awards

Made the Australian Financial Review’s Fast Starters List 2021 and 2022.
With major partners in the mobile, NBN and energy space, from Telstra, to Dodo, to Energy Australia. We work with them all!
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